Shichigosan, literally means 753, is a combination of three distinct customs that developed during the Heian Era (794 - 1185) making important steps in a child’s growth. At 3, boys and girls were allowed to leave behind their short toddler cuts and grow their hair out. At 5, boys were considered old enough to wear a hakama (trousers worn with a kimono). And girls celebrates turning 7 by tying on their first obi belt ( I still can’t do it..).

Modern families celebrate 753 by visiting a shrine wearing a kimono. The priests will pray for young children’s long lasting happiness, health and prosperity. Along with traditional clothing, children are carrying a colorful decorated long paper bag contains Chitose Ame (thousands of years / candy), create a pleasant 753 scene. This long, thin candy comes in celebratory red and white colors, and is offered in apreciation of a child’s vitality. It represents long life because of how the candy is stretched when made. The bags are usually decorated with turtles, cranes, pine trees, plum blossoms and other symbols of health and longevity.

Kimono shops and department stores commonly provide custome rentals, allowing families to sidestep the cost of purchasing a full outfit, offer to do a child’s hair and make-up as well as part of service. It’s a busy season not only for photo studios, but also travel agencies that offer overnight 753 tours including a shrine trip, photo session, and a stay at a high end hotel.

Even as the tradition of 753 evolves, it remains firmly rooted in parental aspirations for health and prosperity for their child. After all that is a the parent wish for their child.